Golden rules for job advertising

People have been talking about the shortage of skilled workers for years. Meanwhile, even with some vacancies, most companies feel that it is becoming more difficult to find suitable candidates. HR marketing channels are becoming more creative and everyone is trying new ways to reach their target audience. But regardless of how innovative a measure is, it is necessary to lay a good foundation and formulate an appealing job posting. If this is not found online, it does not matter which marketing channels are used. Therefore, we have compiled quality principles that can be used to realize a basis for good findability in job boards.

Job title - What would an applicant be looking for?

When it comes to the job title, internal terms, abbreviations, anglicisms or filler words are often used. You should rather put yourself in the position of an applicant and consider what search term the applicant would enter. The wording should be as simple, precise and understandable as possible.

Company description - What do you do differently?

This introductory text can be used directly to illustrate why you are different from other employers and what it is about working at your company that makes you different. The description of the company culture should fit the vacancy so that the target group feels attracted by this first impression and is eager to continue reading the job posting.

Tasks and requirements - formulations tailored to the target group

Here it is important to formulate the tasks and requirements for the candidate as clearly as possible and not to overload this part with information. Suitable keywords for the position should be included and care should be taken to ensure that the wording is appropriate for the target group.

Benefits - What do you offer employees?

This is where you can score points - with benefits that offer employees a real advantage. You should refrain from using phrases or self-evident facts; instead, you should mention concrete employer benefits that are appropriate for the target group.

Our golden rule for your job advertisement

The golden rule applies to all components of the job posting: as much content as necessary, as little as possible - job ads with endless texts scare off most applicants. In addition, avoid using internal company terms and instead use generally applicable phrases. 

 As a personnel service provider, it is crucial for avitea that job advertisements are found. With the online job posting service, avitea advises clients on the selection of a job board and job posting and then publishes it in the client's design. For more information, click here.